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Advanced Blogging: Going "Pro"

Start
04 Dec 2012
8:00 PM
End
04 Dec 2015
9:30 PM
Location
RECORDING of online webinar

Registration

JJA Member
Non-member – $15.00

Registration is closed

In this session for experienced bloggers we’ll talk about what it takes to “monetize” your blog via ads and affiliate and subscription programs. We’ll also discuss ways to sell your blog content to others, including local online publications, and to sell your skills as a blog editor or writer to corporations or organizations. (Or, if you are a representative of a corporation or organization, when and how to hire someone to help with your blog.) Finally, we’ll cover practices to beware of, such as writing “sponsored” or paid posts on your own site without labeling them as such.We'll also briefly discuss how blogging platforms like WordPress can be re-purposed to create complex online publications that don't appear to have any "blog" components at all, but will allow blog writers and editors to work on the site without acquiring any new "backend" skills.

Workshop Topics

Your blog as work sample/business card
Your blog as online periodical
Blogging for others
- - selling/”renting” your own content
  - editing/ghost writing someone else’s blog
- Blog ads
- Subscribers
- Affiliate programs
- No-nos

This workshop will provide information of use to anyone who blogs, though it is oriented toward individuals, especially arts journalists and writers, who want to blog for professional purposes and arts organizations that want to use blogs for promotion or education.

Workshop instructor JoAnn Kawell is the Media Director and Online Administrator for the Jazz Journalists Association. She is a long-time journalist, writer and editor who creates and consults on websites and blogs via her company Ozmotic Media.

.THIS WORKSHOP WAS CONDUCTED LIVE IN DEC, 2012 BUT YOU CAN VIEW THE RECORDING BY REGISTERING HERE. WHEN YOUR REGISTRATION IS COMPLETE, YOU WILL RECEIVE AN EMAIL WITH INFORMATION FOR ACCESSING THE RECORDING ONLINE.

If you are a JJA Member you must be logged in to your Member account to register for free.

JJA blogging workshops:

Blogging Basics 1: Getting Started

Blogging Basics 2: Polishing and Promoting Your Blog

Intermediate Blogging: Building Your Readership

Attend all four sessions and pass a brief multiple-choice test and we'll issue you a JJA Blogger-Certificate of Completion.